🎥📢 **It works on:** 📺

1. **Media Discourse Analysis and Frame Monitoring:** Studying how local and international media cover key issues (political, economic, social) using content analysis methodologies; to understand implicit messages and the frames used in shaping public opinion. 📢

2. **Monitoring and Measuring Public Opinion and Campaign Impact:** Designing and implementing opinion polls and public opinion studies before and after media campaigns or major events; to evaluate their impact and the effectiveness of media messages. 🎥

3. **Foresight on the Future Media Landscape and Emerging Technologies Impact:** Studying the influence of modern technologies (such as the metaverse and AI in content creation) on the future of the media industry and viewing patterns, providing proactive scenarios. 📢

4. **Audience Studies and Consumption Pattern Analysis:** Researching media habits of target groups (such as youth or women) and their content consumption patterns across traditional and digital platforms; to understand their needs and preferences. 📺